Here's a Look Into How the New Balance 990 Became a Cultural Phenomenon

As trends come and go, brands sometimes leave a permanent impression which spawns a loyal fanbase. In very special cases, that loyal fanbase can grow into a cult-like following and even into a cultural phenomenon. The New Balance 990 fits that description, with the running silhouette now more than 30 years old. At its launch, the 990 was the first performance athletic shoe offered at $100 USD, yet it was able to cultivate a passionate customer-base dedicated to the sneaker's niche despite its hi...